Business: Leisure & Hospitality
Facility Operate: Company Headquarters
Location: SeaWorld Neighborhood
Native Staff: 2,500
12 months Enterprise Began in Orlando: 2018
Complete Sq. Footage Occupied: 350,000+
When Wyndham Locations spun off Wyndham Accommodations & Resorts in 2018, the corporate wanted to make clear its new imaginative and prescient and function to unlock shareholder worth. Its traders wished a enterprise with a singular imaginative and prescient to drive the number of the corporate’s new headquarters, and that imaginative and prescient was to place the world on trip. “So it made sense to relocate to Central Florida, the place the house of the trade actually is,” mentioned Michael D. Brown, president and chief government officer of the previous Wyndham Locations, in an interview with Chief Govt Journal.
The guts of [the travel and vacation] trade is in Orlando and at all times has been. If you happen to have been to attract a five-mile radius round our workplace, you’d discover each main timeshare model on this planet.
Michael Brown, CEO of Journey + Leisure
The Orlando Financial Partnership supported the corporate’s relocation from Parsippany, N.J. by offering important knowledge and analysis available on the market, facilitating the incentives utility course of, and creating custom-made relocation packages for workers. The corporate is among the many prime largest employers in Orlando, using 1000’s of individuals within the area.
“Our trip trade enterprise is all about serving the affiliate members, so we’re higher in a position to try this from Orlando. Add that to the truth that Orlando is a vibrant, rising neighborhood, and has nice help from Orange County authorities,” mentioned Brown. “When you get past the plain alternative of it because the epicenter of trip possession, Orlando checks all the opposite bins which are essential to us—excessive tourism, nice help from native authorities and enterprise neighborhood, enhancing infrastructure, and a tremendously vibrant and diversified workforce that permits us to satisfy our rising wants.”
The corporate had no intentions of sitting nonetheless. Wyndham Locations introduced its plans to amass the Journey + Leisure model from Meredith Company in early 2021 and to rename itself as Journey + Leisure Co., leveraging the enduring model to speed up the corporate’s plans to amplify the worldwide visibility of its leisure journey merchandise.
“We acquired Journey + Leisure, together with entry to its international viewers of 35 million loyal followers throughout a number of platforms and practically 60,000 membership members, as a result of it matches our ardour and function to place the world on trip. Over the previous 18 months, we now have laid the muse to develop our footprint past our core trip possession enterprise, and now we add one of the trusted and influential manufacturers in journey by way of the acquisition of Journey + Leisure,” mentioned Brown in an organization press launch. “This iconic model, together with its authoritative content material and vast viewers, will assist speed up and amplify the expansion of latest capital-light journey companies and companies, as we take the subsequent step in increasing our attain throughout the international leisure journey trade.”
With a brand new title on its headquarters constructing within the coronary heart of the Orlando tourism hall, Journey + Leisure Co. is now increasing its portfolio by way of numerous branded journey merchandise and choices. The corporate will encourage vacationers with Journey + Leisure’s skilled multi-platform content material to develop its subscription journey membership companies, launch new branded journey companies, and develop model licensing agreements beneath its Journey + Leisure Group. The corporate started buying and selling beneath the ticker image NYSE:TNL on February 17, 2021 with Brown remaining on the helm.
The place Does the Magic Occur?
Positioned a stone’s throw away from SeaWorld Parks & Resorts, Journey + Leisure Co.’s headquarters is actually within the coronary heart of the holiday trade. Its associates get pleasure from shut proximity to the center of the happiest place to name house. The corporate occupies a big portion of the Sea Harbor constructing, over 350,000 sq. toes of Class A workplace area.
“Orlando is likely one of the world’s hottest trip locations – it is sensible that so many main trip firms are based mostly right here in Central Florida. The flexibility to attach in particular person drives collaboration, permits us to leverage greatest practices throughout the trade, whereas additionally drawing from a powerful pool of trade information.”
Michael Brown, CEO of Journey + Leisure